If you have surfed the web then you have most likely used a search engine. Search engines are a great way to find what you are looking for in an easy manner. 85 to 90% of people online use search engines to find information for which they are looking. When you do a search on a search engine you get many pages of links, but most people only look at the first three pages.

Doorway pages are "Meet and greet" professionals! Their job is to invite and welcome visitors and to direct them towards a site which is relevant to their needs and offers more information. In other words, to funnel traffic towards sites which are designed to convert traffic into revenue.

With the increase in outsourcing projects, SEO companies in India are increasing on a large scale. These agencies offer a pool of services to support your website and to help you get business leads.

In the present globalized market situation, consumers are very much cautious about their purchasing decisions and they use different sources to find information about products and services. Internet serves as a major resource for consumers seeking advertising and shopping information regarding products and services.

eCommerce in India is estimated to be around $1.9 billion by the year end of 2008, according to eMarketer with 66% growth from 2007. Though these figures look good on paper, but when compared with some of the Asian counterparts, they are not encouraging.

SEO stands for Search Engine Optimization, it means optimizing ones website in such way that the search engine will deem its contents more relevant than other websites towards a particular keywords searched by users. It demonstrates the links from other websites & analyzes the keywords to fit properly in a page that complement to each other in order to getting top ranking position.

Web 2.0 is the popular name of a new generation of Web applications, sites and companies that emphasis openness, community and interaction. Examples include technologies such as Blogs and Wikis, and sites such as Flickr. In this paper we compare these next generation tools to the aspirations of the early Hypertext pioneers to see if their aims have finally been realized.

Link Popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.

No matter how visually stunning your website is (or isn't), if it can't be found by the major search engines then you may as well not have bothered...this is the equivalent of printing 10,000 stunning brochures, and then leaving them in the storeroom. So often companies spend their scarce marketing resources on the "front end" of a website, totally ignoring the "back end" which drives visitors to your website, and from there encourages them to buy.