If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for

There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog

After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear

Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge

Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA

I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else

It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off

An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge

If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange Why

I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they

It's one thing to have a blog, it's quite another to get readers If you have a blog and have been blogging for a while, you know what I mean

All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them

Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now

Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct

When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, ie

One of the biggest questions I get from authors is: "I have a blog but how do I get people to it" Well first off, you want to keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here

So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it

When it comes to having a lot of options for coffee you can't really beat Starbucks It seems that there’s virtually a store on every corner

Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc Here's the breakdown of what they’re doing while they’re on the Net: 92% article research 81% searching online for stories and information related to piece they're currently working on 76% to find new sources and/or experts 73% to find press releases If you're crafting a press release to fax or email to the media – stop

Did you know that second only to your blog, the media room should be the most updated page on your website When was the last time you updated your media room

1) Blog frequently Most new bloggers dislike hearing this Trust me when I say that the struggle for content is ongoing

Have you ever dreamed of selling your book to a large corporation A sale that would register several thousand copies of non-returnable product on the book sale meter

When my first book (The Cliffhanger) was published nearly seven years ago, I had high hopes of its success I mean I am, after all, a PR person – so how hard could it be to market fiction

So, how much would you pay someone to sift through your email each morning, deleting the garbage and presenting you with the 5 (out of 500) emails you need to respond to If you already have someone like that, lucky you

When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had)

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale You bet it can

When you look at the numbers, it’s clear that the New York publishing scene is a tough nut to crack The reality is that with 83% of Americans wanting to write a book, the competition for a publisher’s attention is steep

So you’re published Congratulations

Did you know that if you're marketing your book to sell books, you may be marketing for all the wrong reasons Why

A few weeks ago I had an author call me in a blind panic - someone had reviewed her book online and it wasn't good, in fact it was downright nasty She was horrified, and the worst part, there was very little she could do

What happens if you build a website and no one shows up You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books